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Forever Blonde® Shampoo


Basics: Gently cleanses and keeps blonde hair light, bright and healthy.

Benefits: Powered by exclusive KerActive protein and safflower oleosomes.

Bonus: Helps repair damage and seal the cuticle.



  • Exclusive KerActive protein blend “hugs” the hair to help repair damage.
  • Safflower oleosomes deliver an intense dose of moisture and seal the hair cuticle.
  • Rich, sulfate-free surfactants help condition strands.

Consumer Price:    250ml  € 19.95




Forever Blonde® Conditioner



Basics: A perfect hydrator for everyday use.

Benefits: KerActive and safflower oleosomes help smooth and repair.

Bonus: Subtly brightens blonde and highlighted hues.



  • Exclusive KerActive protein blend penetrates the hair shaft to help rebuild damaged hair.
  • Safflower oleosomes moisturize while sealing the hair cuticle.
  • Macadamia nut oil hydrates and protects vulnerable strands.
  • Potent anti-static, detangling conditioner helps restore damaged hair.

Consumer Price:    200ml  € 19.95






Forever Blonde® Dramatic Repair®


Basics: Lightweight yet powerful multitasking corrector.

Benefits: Smoothes, strengthens and replenishes depleted hair.

Bonus: Loaded with KerActive protein, safflower oleosomes and macadamia nut oil.



  • Exclusive KerActive protein helps restore fragile hair.
  • Safflower oleosomes deliver rich plant oils to replenish lost moisture and nutrients.
  • Macadamia nut oil provides deep hydration for thirsty hair.
  • Potent anti-static, detangling conditioner helps repair damaged hair.


Consumer Price:    150ml  € 19.95



Platinum Blonde Shampoo™



Basics: Violet-tinted shampoo for natural and color-treated blondes.

Benefits: Softens strands and adds shine.

Bonus: Banishes brassiness and brings out the best in blonde, white and silver hair.



  • Conditioning agents and extracts hydrate hair and intensify shine.
  • Color-enhancing formula


Consumer Price:    300ml  € 17.95

                          1000ml   € 35.95

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