We are delighted to announce a partnership with Cruelty Free International. As a cruelty-free professional hair care brand, we will be teaming up for some exciting projects. Paul Mitchell® is endorsed by Cruelty Free International under the Leaping Bunny standard, the most rigorous international no-animal-testing certification.
To celebrate its ethical stance, we are publicising our cruelty-free message with high profile adverts, exclusive products and special packaging in thousands of hair salons across Europe, all promoting Cruelty Free International.
Cruelty Free International is leading the global campaign calling on governments and regulators around the world to introduce a ban on animal testing for cosmetics products and ingredients.